Job Summary:

The Digital Marketer & Social Media Manager will be responsible for developing and executing our digital marketing strategy to enhance our online presence, engage with our audience, and drive growth. The ideal candidate will have a strong understanding of digital marketing channels, social media platforms, and analytics, along with a creative flair for content creation.

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Key Responsibilities:

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• Digital Marketing Strategy: Develop and implement comprehensive digital marketing strategies to achieve business goals, including brand awareness, lead generation, and customer engagement.

• Content Creation: Create engaging and high-quality content for various digital platforms, including website, blogs, social media, email campaigns, and advertisements.

• Social Media Management: Manage and grow our social media presence across platforms such as Facebook, Instagram, LinkedIn, Twitter, and others. Develop and execute social media campaigns to increase engagement and followers.

• SEO & SEM: Optimize website content for search engines (SEO) and manage pay-per-click (PPC) advertising campaigns to drive targeted traffic and conversions.

• Email Marketing: Design and execute email marketing campaigns, including newsletters, promotional offers, and customer outreach.

• Analytics & Reporting: Monitor and analyze digital marketing performance using tools such as Google Analytics, social media insights, and other analytics platforms. Provide regular reports with actionable insights and recommendations.

• Collaboration: Work closely with the sales, design, and product teams to ensure consistent messaging and alignment with overall business objectives.

• Trend Monitoring: Stay up-to-date with the latest trends and best practices in digital marketing, social media, and technology to keep our strategies fresh and effective.